Enlighten offers fragrance alchemy for aligned living. Inspired by their Arizona headquarters, I created a brand system rooted in a mysterious desert phenomenon: a mirage. Just like the mirage reflects light, reflections appear throughout the brand and packaging (mirrored letter E’s in the brand’s mark, typography reflected upside-down on the packaging, high-gloss silver finishes — making the customer look twice, just like a mirage itself). Adding to the mystery is a widely varied palette mirroring the desert during dusk, a theme incorporated into the premium candle scent names as well.